"In the past year, one of the key structural changes that we've made to our business revolves around social media," says Editor In Chief, Keith Veseleny. "As an online magazine, American Health and Beauty realizes the importance of a robust social media following and as such, we have been working diligently at creating a proprietary tool that encourages daily growth." American Health and Beauty now has over 30,000+ followers from across the country on Facebook and Twitter.
While social media is one of the new tools that American Health and Beauty has utilized to encourage readership growth, another aspect unique to American Health and Beauty is their insight into new aesthetic technology and their access to industry giants. Readers come to American Health and Beauty for their daily beauty buzz, in-depth articles and fitness news. While on the site, readers can research similar procedures, find out which procedure is the most popular and locate a provider nearby to match their needs.
In the month of November, the Top 10 Procedures researched on American Health and Beauty were:
- CoolSculpting By Zeltiq
- Permanent Makeup
- Buttock Augmentation
- Fat Transfer
- Laser Hair Removal
- Tattoo Removal
CoolSculpting by Zeltiq Results of Dr. Christopher Zachary
"This is the first month that Zeltiq has been number 1 on the top 10 procedures and we have no doubt that this is due to the procedure's recent FDA approval and strong media coverage," says Veseleny. But who can tell us what's next for CoolSculpting by Zeltiq? "American Health and Beauty has already spoken interviewed leading clinician Dr. Lori Brightman on what's new for CoolSculpting by Zeltiq. We believe in bringing the most current aesthetic news to the consumer so they can make the an informed decision when choosing an aesthetic procedure."