Patients are turning to Zerona technology by the thousands because it gives them an option to lose inches without surgery. As any cosmetic surgeon will attest, the results from Zerona treatment are not as dramatic as liposuction, so why are so many patients still choosing to drop thousands on it?

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• Treatment is simple. Three times a week for two weeks constitutes one series of treatments, and most patients find benefit in two series. Each session takes 40 minutes and all you have to do is lay on the table and a technician will arrange the lights over your midsection. The lights run for 20 minutes, the patient rolls over, and the lights run for another 20 minutes on the back. No pain, no creams, no anesthesia.
  
  
• No downtime. "If you're a busy business person and so forth, you don't have time to recuperate from surgery. It seems like it's ideal," says Dr. Robert Burke, a cosmetic surgeon and provider of Zerona in Ann Arbor, MI. Patients don't want to spend months waiting for final results and weeks, or even days recovering. In the current economy, for many missing work is simply not an option.
  
  
• Fast results. Dr. Burke says that patients who need to see results fast, Zerona is an ideal option. "It's good for people who say, 'I need to look better in my clothes in a couple of weeks, I'm going to a reunion' and they haven't got time to recuperate from surgery."
  
  
• The start of something great. The inches lost with a Zerona treatment, and the diet and exercise protocol recommended after treatment can be the impetus for a lifestyle change. Dr. Burke describes one kind of ideal candidate as, "someone who has had trouble - they want to change things, they want to see some kind of result and as long as they're committed, they'll be great."