Physicians Learn to Obtain Media Coverage with New Book


An expert in the world of PR shares her experience in a new book designed to provide insight into the world of public relations for aesthetic physicians.

Angela O'Mara, PR expert and President of The Professional Image, Inc., announces the launch of her latest book Lights! Camera! Action! The POWER of PR, The Plastic and Cosmetic Surgeons Guide To Obtaining Priceless TV, Magazine, and Other Media Exposure. The book's purpose is to teach physicians how to breathe new life into their practice by generating news coverage on their own. The book begins with an overview of public relations, and explains in plain terms the powerful but elusive world of media, breaking it down into a step-by-step guide that even a novice at PR can understand and use with ease.

medical pr

O'Mara says, "Many plastic and cosmetic surgeons are tired of seeing doctors they feel are less qualified than them on TV.... This book explains the world of media and teaches the doctors and staff members how to write press releases and contact the media directly in an effort to showcase their individual surgical and practice expertise."

She says that it's important to bear in mind where your branding dollars are going. For less than the price of a primetime commercial, many physicians can turn to a PR agency and find themselves featured on local news outlets, or even a visit with the Today Show for example, and gain interest and credibility. "For some, cosmetic surgery is the luxury purchase of a lifetime," continues O'Mara. "People are now selecting their surgeon based on who they see on TV. I am proud to say my agency represents the 'cream of the crop' when it comes to surgical expertise and medical credentials."

The media has had an insatiable appetite when it comes to plastic and cosmetic surgery. While many physicians are aware of this trend, they have been unable to capitalize on it. This book will help those physicians, and to provide even more assistance, O'Mara is launching an online PR training platform this summer, enabling the medical community to engage in a far better dialogue with the news media.

The book retails for $24.99 and is available from and The Professional Image, Inc works with such television stations as ABC, CBS, NBC, CNN, MSNBC, E! Entertainment TV, Extra, Entertainment Tonight, The Insider, The View, Good Morning America, Today Show, CBS Early Show, Oprah Winfrey Show, Telemundo, Univision and the BBC. Angela has also been equally successful showcasing clients in magazines and newspapers across the world. A frequent lecturer on how to effectively market a business, Angela specializes in strategic marketing campaigns for small and large organizations.