Dallas, Texas - Medical Alliance Services, lead by aesthetic industry veteran - Paul Herchman, recently introduced the U.S. to Custom Acoustic Liposuction. CAL differs from other methods of Liposuction in that it utilizes a cannula activated by air pressure causing a triple 3-D movement (vibration, rotation and reciprocation), referred to as Nutation. With CAL's patented technique the cannula provides Turbo Infiltration of the tumescent solution. Turbo Infiltration is better for the patient because it means better disbursement of tumescent solution, faster numbing, less discomfort and a shorter procedure.



CAL's patented 3-D Nutational infrasonic vibration also enables the cannula to more easily glide through fibrous areas allowing less fatigue for the surgeon and more comfort for the patient. Liposuction procedures require a good amount of physical exertion on the part of the physician performing the procedure and CAL was developed with an objective of increasing the physician's performance while decreasing the physician's effort. Also, with CAL, the vibration mitigates most of the discomfort during infiltration, allows more fat to be removed and there is ultimately less bruising and less recovery time since there are not as many passes with the cannula. Dr. Thomas Jeneby, Board Certified Plastic Surgeon at The Plastic and Cosmetic Center of South Texas, said: "In fact, some of my patients say the 3-D vibration sensation from the cannula actually tickles them."

Because CAL easily glides through fibrous areas, physicians are better able to provide high definition body contouring in the more difficult to treat areas including the back and previously treated or scarred areas. CAL's assortment of smaller suction cannulas is ideal for detail work or fat transfer.

Dr. Bill Johnson, Chief of Staff of Innovations MedSpa in Dallas, Texas, said: "After treating over 100 patients with CAL, the biggest surprise was how valuable it was in secondary cases. Performing Liposuction in an area that has already been treated is tricky because of the scarring. The ease of doing these cases has been quite impressive and the amount of fat removed is incredible. We used Ultrasound Assisted Liposuction on a 118lb. woman and thought we aspirated all we could, but during a second procedure on her abdomen using the CAL System we aspirated an additional pound of fat - 600cc. That speaks to getting out more fat in a primary patient as well."

Dr. Chili Robinson, Board Certified by The American Board of Plastic Surgery, of Dallas, Texas, states: "Since 1981, I have used most of the Liposuction technologies on the market and I am very excited to have access to this proven technology. I recommend CAL to be used in conjunction with other Liposuction technologies for those physicians already performing liposuction, but I especially believe that it is a very important and a safer technology for those physicians new to Liposuction."

CAL Safety Features: Unlike current Liposuction techniques that utilize laser or ultrasound energy, the cannula used in CAL stays cool, thus eliminating the risk of thermal injury to tissue. Additionally, the CAL System includes an automatic shut off when it inappropriately approaches non-fatty tissue such as skin or muscle. These safety features enable the CAL System to safely and more effectively remove deep fat as well as the superficial fat and create "high-definition" sculpting.

About Custom Acoustic Liposuction:

Custom Acoustic Liposuction (CAL), known in Europe as Nutational Infrasonic Liposuction (NIL), is the newest form of Liposuction offered in the United States. It was first introduced in Belgium by a physician who performed several Liposuction procedures per day. Liposuction procedures require a good amount of physical exertion on the part of the physician performing the procedure so CAL was developed with an objective of increasing the physician's performance while decreasing the physician's effort. CAL has been used in thousands of procedures and presented at more than 100 scientific sessions world-wide. The CAL System offers all of the benefits of current Liposuction technology without most of the inherent risks. CAL is FDA cleared for the removal of soft tissue and fluid from the body during general surgical procedures including suction lipoplasty for aesthetic body contouring and is distributed in the United States by Medical Alliance Services, www.cal-now.com. 866-981-5017

About Medical Alliance Services:

Medical Alliance Services was founded by its CEO Paul Herchman, an aesthetic industry veteran. Since 1989 the executives at Medical Alliance Services have proven themselves as market leaders by identifying market opportunities, addressing the relative key strategic issues and developing effective specific tactics to take advantage of the changing marketplace needs and dynamics. During his career, Paul Herchman started two medical device sales and marketing companies, both of which appeared in INC Magazine's Fastest Growing Private Companies. One of those companies, formed in 1995 underwent its Initial Public Offering (IPO) in 1996 and was then sold in 2000 to an international pharmaceutical company. Throughout his career, Mr. Herchman also served on various aesthetic industry boards including the American Society for Lasers in Surgery and Medicine. Medical Alliance Services is based in Dallas, Texas with business development representatives nationwide. For more information please visit www.medicalalliannceservices.com or call (866)-981-5017.