Muscle Building Technology Options

There is no doubt that Emsculpt by BTL Aesthetics has completely changed the Body Contouring market by introducing the first aesthetic device designed to build & tone muscle.

But by the end of 2019, there may be another player in the space.  Allergan announced in their January earnings call that they planned to release a Muscle Toning device named CoolTone during the 4th quarter.

During their earnings call Allergan referred to the CoolTone stating, "This is the first of three new systems that will create the most comprehensive body contouring solution in aesthetics to address fat reduction, which is the foundation of treatment; and muscle toning and skin tightening."

AHB talked with Allergan reps about the CoolTone at the American Academy of Dermatologists Annual Meeting (AAD) in Washington DC.  They confirmed to us that they did intend to launch the CoolTone by the 4th quarter of 2019. 

We were told that CoolTone functioned using electromagnetic energy similar to the Emsculpt and would be able to treat the same areas.  They also acknowledged that there would be a consumable and the device would be marketed to consumers in tandem with CoolSculpting. 

Muscle Building Technology Options
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