Allergan has begun a consumer marketing campaign for its CoolSculpting device and has partnered with actress (Sex in the City), philanthopist and mom, Kristin Davis. The Campaign is dubbed Denim Denial.
Pictured below is Dr. Grant Stevens, President of The American Society of Aesthetic Plastic Surgeons and the founder of Marina Plastic Surgery in Marina Del Rey California in his offices with Kristin Davis. Marina Plastic Surgery has been named the #1 CoolSculpting provider of North America several times.
According to Dr. Stevens website, "the procedure is featured on billboards, in sports advertising (40 percent of his CoolSculpting patients are men), and even Jerry Seinfeld mentioned freezing the fat billboard on program “In Cars Getting Coffee.”
Kristin Davis from Sex In The City, Carla Crespo and Dr. Grant Stevens at Marina Plastic Surgery - Photo courtesy facebook.com