Recently on Boston's CBS WBZ-TV, plastic surgeon, Dr. Eric Halvorson weighed in on two breast lift procedures. Some doctors say they can lift a woman’s breasts and make them look perkier, without surgery, by injecting Botox directly into the muscles of the chest wall. The procedure takes about 30 minutes and reportedly lasts up to 6 months. They call this the Botox Breast Lift.
But Dr. Halvorson says, “I think it’s likely a marketing ploy or gimmick,” he says, “Because I don’t understand how paralyzing the pectoralis muscle could have any effect on the shape or size of the breast.”
Then there is the “Insta-boob” or “Lunchtime Lift” developed by a doctor in Manhattan, saline or salt water is injected into the breasts to make them temporarily appear larger and fuller. It can be done in 15-20 minutes but only lasts up to 24 hours.
Some women are doing it before a special occasion or to see how they look before committing to breast augmentation surgery. “I see that there is probably very little downside to it,” says Dr. Halvorson. “It could be helpful for certain patients in making a decision (about breast augmentation).” The costs is about $2500 and involves multiple injections.