BOTOX: Top Injectable In 2011 Readers' Choice Awards

Often reported as the most performed aesthetic procedure by plastic surgery organizations such as The American Society of Plastic Surgeons and The American Society for Aesthetic Plastic Surgery (ASAPS), the top injectable or filler as voted by the American Health and Beauty Readers' Choice Awards was BOTOX by Allergen.

Although New facial fillers and BOTOX competitors Xeomin and Dysport have joined the market, BOTOX has continued to have a stronghold as the most sought after procedure on American Health and Beauty for several reasons.

FDA approved for cosmetic use in 2002, it has been said that BOTOX broke the barrier of aesthetic treatments being only for the rich and famous. Ranging from regular housewives to "The Housewives Of...," the introduction of BOTOX into the market allowed for all women to address those pesky wrinkles without having to undergo major surgery. A household brand name, getting BOTOX is now almost as acceptable as getting a facial or spa treatment.

BOTOX, a Botulinum toxin A is a neurotoxin that has been around since the 60s. Initially used as a treatment for crossed eyes, a condition due to uncontrollable muscular spasms behind the eyes, BOTOX transformed the cosmetic treatment industry when it was discovered injections could smooth out wrinkles or lines on the face.

Actual BOTOX Before and After Photos of Dr. Haresh Yalamanchili

There have been 43 muscles identified in the human face and each time we smile, frown, squint or move any part of the face, those muscles are put to use which eventually results in the formation of wrinkles or lines on the outer layer of skin. As we age and with regular use of facial muscles, these wrinkles and lines deepen over time.

There are several types of dermal fillers, including Juvederm, Radiesse, or Restylane, but botulinum toxins such as BOTOX differ by addressing the underlying muscle. According to Houston facial plastic surgeon Dr. Haresh Yalamanchili, "People who are interested in non-invasive, non-surgical treatments like BOTOX or fillers don't really understand that they treat different things. BOTOX stops active expression lines, such as in the forehead, between the brows or Crows Feet. Facial fillers are used to volumize and plump up areas of the skin or lips."

Injected into the muscle, BOTOX effectively paralyzes it for a short period of time, making it highly difficult to move thus resulting in smoother skin. Areas that are best treated with BOTOX are frown lines between the eyebrows, creases in the forehead and Crow's Feet around the eyes. New off-label indications have been found for BOTOX including the treatment of migraines, hyperhydrosis and TMJ.

The American Health & Beauty Reader's Choice Awards are based on a running tally of all information accessed on www.americanhealthandbeauty.com from January 1, 2011 to December 26, 2011. The awards are based on the number of page views for each particular procedure. The awards in no way reflect a judgment or declaration of one procedure or product being better than another, merely what visitors to the website searched for and/or read about. The awards are a representation of consumer interest regarding these particular procedures and/or products and are in no way an endorsement of American Health and Beauty, LLC. For more information regarding these procedures please contact your local physician or aesthetician.

BOTOX: Top Injectable In 2011 Readers' Choice Awards

The best injectable of 2011 was BOTOX, the reigning champion of wrinkle and line busters.

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