One of the hottest trends of the aesthetic industry, consumer demand in non-invasive fat reduction created a new category in the 2010 Readers Choice Awards this year: Best of Non-Invasive Fat Reduction Devices. While several of the devices received FDA approval this year, American Health and Beauty anticipates consumer interest in completely non-invasive fat reduction to continue to grow.
1. CoolSculpting by Zeltiq
Covered extensively by American Health and Beauty, CoolSculpting by Zeltiq was predicted to be a front runner last year by Editor in Chief, Keith Veseleny. The spot fat-freezing device, CoolSculpting by Zeltiq started 2010 as #22 on the list of most popular procedures and ended November and December as the #1 procedure on American Health and Beauty. Reader interest in CoolSculpting by Zeltiq rose over 1100% on the site.
"We're very proud to receive this award. The success of CoolSculpting thus far has been the result of a wonderful cocktail of business fundamentals: our unique (cool) technology, the comfort of the treatment experience itself, how well CoolSculpting fits within the treatment menus of our carefully selected practices, and high interest in the CoolSculpting procedure among prospective patients - both aesthetic veterans and neophytes," says President and CEO of Zeltiq Gordie Nye, in response to the big win.
Reader interest in Zerona remained steady throughout 2010 - the low level laser therapy that reduces fat without touching the patients body at all. 5 strategically placed lasers create transitory pores in fat cells, through which fat exits fat cells without damaging tissue. Unlike CoolSculpting by Zeltiq, inch loss achieved through Zerona is often an aggregate amount from the entire body.
3. VASER Shape
The newest addition to the non-invasive fat reduction category, Vaser Shape uses ultrasound to disrupt fat. From the makers of VASER LipoSelection, this device uses external ultrasound to affect the outermost layer of fat and provides a modicum of skin tightening.
The American Health & Beauty Reader's Choice Awards are based on a running tally of all information accessed on www.americanhealthandbeauty.com from January 1, 2010 to December 31, 2010. The awards are based on the number of page views for each particular procedure. The awards in no way reflect a judgment or declaration of one procedure or product being better than another, merely what visitors to the website searched for and/or read about. The awards are a representation of consumer interest regarding these particular procedures and/or products and are in no way an endorsement of American Health and Beauty, LLC. For more information regarding these procedures please contact your local physician or aesthetician.