2010 American Health and Beauty Readers' Choice Awards


The best of the best: 2010 ended with the usual suspects at the top of the list with a few surprise popular procedures in our second annual American Health and Beauty Readers' Choice Awards. New categories added this year!

2010 Readers' Choice Awards
  • Best Procedure Overall: SmartLipo - The second year at the top of the list, SmartLipo was by far the most popular procedure on American Health and Beauty. The newest version of this advanced laser lipolysis device, the SmartLipo Triplex, boasts of three wavelengths to melt fat quicker and more effectively. Many physicians claim this device to be the gold standard of body contouring available today.

  • Best of Non-Invasive Fat Reduction Procedures: CoolSculpting by Zeltiq - A new Readers' Choice Awards category in 2010, several non-invasive fat reduction devices received FDA approval this year. The most popular has been CoolSculpting by Zeltiq, which uses cryolipolysis to freeze fat. Completely non-invasive, there is no surgery or anesthesia involved, making it a very attractive option for those seeking spot fat removal.

  • Best of Skin Tightening Devices: Thermage - While Skin Tightening inquiries were high, the most popular skin tightening device was Thermage. Used to treat sagging skin, wrinkles and discoloration, Thermage uses Capacitive Radiofrequency (CRF) technology to stimulates growth of new collagen, therefore tightening and improving skin's texture and contours. The newest model, the Thermage CPT, has been heralded as the most comfortable - the CPT actually stands for Comfort Pulse Technology - thus taking the sting (literally, with cool bursts of air) out of the treatment.

  • Best of Fillers/Injectables: Botox - Still number 1, an oldy and so far, goody - BOTOX was the most popular {!facial filler/injectable | Facial Fillers} in 2010. Consisting of a purified and diluted form of botulinum toxin, BOTOX is injected to freeze muscles, therefore smoothing out wrinkles. Perhaps it was due to the controversial element of its usage by those far too young, BO-TAX worries earlier this year, or simply celebrities who were outing themselves as Botox users. Whatever it might be, despite several competitors entering the market this year, BOTOX was still what readers were searching for.

  • Best of All Surgical Procedures: Liposuction* - While many minimally invasive and some non-invasive options were becoming available for aesthetic procedures, liposuction remains the most popular surgical procedure. Due to its capability to produce dramatic results by removing a large amount of fat, this surgical procedure will continue to rise in 2011.
    *Liposuction and all suction-assisted lipectomy including laser lipolysis.

  • Best Cellulite Reduction Procedure: VelaShape - A combination of radiofrequency energy, infrared technology and tissue mobilization smooths out cellulite and provides circumferential reduction. The most recent model, the Velashape II, may be used all over the body but this procedure was most researched for the reduction of cellulite.

  • Best Resurfacing/Rejuvenation Device: Fraxel - Still setting the curve for fractional resurfacing, Fraxel by Solta Medical, was by far the most popular in its category. This laser drills millions of tiny holes into the skin and battles fine lines and wrinkles by promoting collagen growth. The newest addition to the family, the Fraxel re:pair, may be used as a facelift alternative with its skin tightening capabilities and its potential reversal of severe skin damage.

  • Best of Aesthetic Facial Procedures: Permanent Makeup - Also a new category to the Readers' Choice Awards this year, the most popular aesthetic facial procedure was Permanent Makeup. Similar to tattooing, permanent makeup may be added to eyebrows, as eyeliner, or as full lip coloring. An excellent option for those allergic to cosmetics, permanent makeup was a welcome surprise to the Top 5 Most Popular Procedures of 2010.

The American Health & Beauty Reader's Choice Awards are based on a running tally of all information accessed on www.americanhealthandbeauty.com from January 1, 2010 to December 31, 2010. The awards are based on the number of page views for each particular procedure. The awards in no way reflect a judgment or declaration of one procedure or product being better than another, merely what visitors to the website searched for and/or read about. The awards are a representation of consumer interest regarding these particular procedures and/or products and are in no way an endorsement of American Health and Beauty, LLC. For more information regarding these procedures please contact your local physician or aesthetician.