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Baby Boomers Boost Aesthetic Industry


As an entire generation enters middle age, cosmetic procedures see a rise in numbers.

In the spirit of not trusting anyone over 30, the Baby Boomer generation seems to be trying to continue looking under 30. In a recent survey released by the American Academy of Cosmetic Surgery (AACS) cosmetic procedures such as Botox and fillers are on the rise, despite a suffering economy.

baby boomers

Other more invasive procedures such as facelifts and blepharoplasty have seen a jump in numbers too, indicating that the boomers are no longer seeking the simple non-surgical solutions aimed at keeping signs of aging at bay, but are now looking for more significant results from their cosmetic surgeon. AACS President Dr. Mark Berman, "The baby boomers are getting older but they still feel young and they want to look that way too.... With anti-aging procedures, people tend to feel much better about themselves afterward."

    According to the AACS numbers:
  • Facelifts rose 44 percent from 2008 to 2009 in procedures by AACS members, totaling 34,455 in 2009.
  • Blepharoplasty procedures went up 42 percent, from 42,602 to 60,507.
  • Mon-invasive anti-aging procedures such as Botox (up 157 percent) and fillers (up 245 percent) rose exponentially.
  • Average age of facelift patients is 54.1 years.
  • Average age of blepharoplasty patients is 52.3
  • Average age for Botox is 46.6
  • Average age for fillers is 46.8

"I think this might come as a surprise to the public when they see just how many baby boomers are trying to slow down the aging process," Berman said. "As a surgeon, these numbers aren't surprising because we see older patients all the time."