On April 5, 2010 Francis Acunzo, CEO of Acara was appointed as the new president of the Medical Spa Society, an organization dedicated to raising and upholding the level of professionalism practiced within the cosmetic practice and medical spa industry through professional and consumer education.
"I look forward to working with Francis to further the success of The Medical Spa Society," says Bruce Katz, MD, chairman of the Medical Advisory Board for the Medical Spa Society. "Francis has been at the forefront of the medical spa industry since its inception. The Medical Spa Society will surely benefit from his strong leadership skills, expertise in the industry, and depth of knowledge and experience in business development and strategy."
According to President Acunzo, the main focus will be on the Organization Revitalization - which like so many other businesses recently, has been impacted by the recession. Acunzo's plan includes repositioning the organization to broaden the membership base. To do so effectively, there will be a comprehensive inclusion of cosmetic practices and representation in both committees and board positions. Confirmation of the new board will be announced in the next few weeks. "One of the board's first tasks will be to appoint committee chairpersons for the development of marketing, membership and education," says Acunzo, modeling after the strengths of his own company, Acara.
"I am very excited to be named President of the Medical Spa Society [MSS]. I look forward to personally spearheading the growth and revitalization of this important organization. As the cosmetic medical industry has grown, it has become clear that there is a need for business and clinical education/training." Acara, one of the few companies that can boast growth during the recession was founded by Acunzo: 80% of the practices and medspas that implemented an Acara Business Boosting Program doubled their sales between mid-2008 to present day.
"I believe that the MSS is the organization best suited to provide the necessary clinical education/training for the industry's professionals. I am honored that the Society believes in and values my extensive business experience in the aesthetic and spa industries," Acunzo says, "By leveraging my past experience in pioneering and leading industry trade associations, we will move MSS forward to becoming a major support to its members and the industry."
About Francis X Acunzo
Francis X Acunzo has over 25 years of experience and a wealth of knowledge in the spa, retail healthcare, hospitality, beauty, and fitness industries. As an entrepreneur, business owner, operator and investor, Mr. Acunzo possesses a critical perspective and an ability to provide visionary leadership to a variety of industry opportunities. As CEO of various spa, health and wellness companies he and his team have executed upon 24 acquisitions involving over 60 spa and club locations, completed over 100 feasibility studies, operated a national chain of 22 Day Spas and managed a West Coast chain of 37 medical spas.
Francis X. Acunzo
Mr. Acunzo is known for his firsts in the industry: In 1999, Mr. Acunzo had the vision to create the industry's first consolidation of day spas aggregating almost $40M in annual revenue through the acquisition of 22 of the best spas in top U.S. markets. In 1996, he opened the country's first medical spas through a merger between his Spa Company and Candela Laser, one of the leading cosmetic laser manufacturers in the U.S. In 1991 he was the first spa operator to place lasers into spas. In 1985 he led the development of the first resort spa in the Northeast at the Norwich Inn in Norwich, CT.
Mr. Acunzo has been actively involved in industry leadership within the spa, medical spa and fitness industries: Board Member for the Medical Spa Society, President of the ISPA Foundation, ISPA Foundation Board Member, Board Member of the ISPA Board, member of the Advisory Board for the Day Spa Association, Chairman of IHRSA's Spa Advisory Council, and member of the IHRSA Spa Advisory Council.
About the Medical Spa Society The Medical Spa Society is a not-for-profit organization dedicated to raising and upholding the level of professionalism practiced within the medical spa industry through professional and consumer education. The Society?s mission is to promote education, communication and standards of excellence for the medical spa profession. They are committed to providing educational forums that allow the industry to stay informed about the latest innovations and cutting-edge developments in the spa and medical fields.