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CNN: Juvederm Hits The Facial Filler Market


A new anti-wrinkle product hits the market this month. Juvederm is the latest injectable facial filler to be offered to the public. In a story that aired January 8, 2007, CNN medical correspondent Judy Fortin spoke with dermatologist Dr. Harold Brody about the pros and cons of plumping up your face.

Dermatologist Dr. Harold Brody explained that Juvederm is hyaluronic acid, which is one of the building blocks in the skin, the glue in between the collagen fibers of the skin.

Juvederm can be injected in all the different places that we have injected collagen and more. It is used for the upper face and the lower face, both in gravitational lines, some lines from movement, and a lot of lines from the sun.

Dr. Brody has seen Juverderm last longer than collagen and probably longer than the other hyaluronic acid products out there, at least five or six months and likely six to nine months.

The initial price is running at $500-$700 per tube, and like most cosmetic procedures, isn't covered by insurance.

In the CNN story, Dr. Brody explains that Restylane and Juvederm are basically the same thing, just with different flow characteristics. Juvederm flows easily and is a little less painful entering the skin than Restylane.

With this product, altough rare, maybe one in every 10,000 will have an adverse reaction that can be permanent. In most cases the patient would look very good when they left the office, but then about two or three days later they would get large red bumps at the site of where the hyaluronic acid was injected, say in the chin for example. Immediate reaction would be in three to six hours the patient blows up tremendously, like hives.

Fortunately, there is now a dissolver for hyaluronic acid called hyaluronidase. When administered properly by a physician that is experienced in the cosmetic use of these products, an adverse reaction can be resolved.